Capstone Digital Growth

Marketing Support Designed for

For Modern Med Spas

What you can expect...

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20+ New Booked Appointments Every Month

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A Wellness + Aesthetics Growth Strategy

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Done-For-You Execution/Fractional CMO + Customized Implementation Team

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At Capstone our mission is simple:

We exist to help wellness & med spas thrive — without high-cost agencies, inconsistent results, or the guesswork of DIY marketing.

That’s why we don’t just “do marketing.”
We step in as your fractional CMO, backed by a vetted implementation team that runs the day-to-day execution with precision. You get high-level strategy and flawless delivery — without the bloated retainers, unreliable freelancers, or slow-moving agencies.

The result? You stay visible, consistent, and confidently booked — while we handle the moving parts behind the scenes.

Smart marketing support—minus the overhead.

—done for you.

IMAGINE WHAT IT WOULD BE LIKE TO...

Have a trained, med spa–savvy team executing your strategy—without the cost of an agency or commitment of a full-time hire.

Your calendar booked and marketing handled—by a fractional CMO + trained implementation team who exist to focus solely on your account, who knows med spas inside and out. Your profits protected—no bloated retainers, no messy handoffs, just clean execution that lets you scale with ease.

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Keep reading if you're done overpaying for average results—and ready to scale smarter.

Need Client Retention Support

TAKE A LOOK INSIDE OUR OFFER

At Capstone, you’re not just getting “marketing help” — you’re getting a growth partner and a customized implementation team who knows the med spa and wellness industry inside and out.

Here’s what’s included:

✔️ 20+ New Booked Appointments Every Month
We don’t stop at leads — we deliver clients who actually show up and create a system that keeps them coming back!

✔️ Done-For-You Campaigns
Proven ad campaigns, client funnels, and automated nurture systems that turn interest into appointments.

✔️ Strategic Marketing with a Wellness Edge
Your spa is more than treatments. We help position you as a wellness destination — creating loyalty, retention, and long-term growth.

✔️ Fractional CMO Oversight
I personally oversee your strategy, execution, and ROI — ensuring nothing falls through the cracks.

✔️ An Expert Implementation Team
Specially trained in med spa growth, our team executes flawlessly so you don’t waste time juggling freelancers or patching gaps.

✔️ ROI Guarantee
If we don’t deliver 20+ booked appointments per month, you don’t pay our management fee.

Tell me if this sounds just like you...

•You’ve invested in a marketing agency before… and felt like you were doing more work, not less.

•You’re stuck managing your own social media, emails, or funnels—because no one else seems to “get it.”

•You have systems, but you’re the only one keeping them moving.

•You wish you had a second version of yourself to handle the backend… but one that actually loves tech, strategy, and systems.

•You know you need help—but hiring full-time staff feels expensive and risky.

•You’re not looking for another cookie-cutter solution—you want a partner who understands your vision and helps bring it to life.

•You’ve outgrown DIY marketing, but haven’t found the right person to trust with your vision.

If you're nodding along—you’re not alone.
Most wellness & med spa owners come to us at this exact crossroads.

Capstone is built for business owners like you:
Visionary, growth-minded, and too busy to micromanage another marketing person.

This IS for you if:

  • You’re seeking a high-quality, cost-effective alternative to in-house marketing teams or pricey agencies.

  • You already have systems in place (ads, funnels, CRM, etc.) but need someone to run them consistently.

  • You’re ready for support that actually understands the med spa & wellness space—and doesn’t require constant hand-holding.

  • You’ve outgrown DIY marketing but aren’t ready to build an in-house team just yet.

This is NOT for you if:

  • You’re still figuring out your basic marketing systems and don’t have consistent offers or services in place.

  • You want to micromanage every post, email, or tech task instead of handing it off.

  • You’re hoping for a cheap, one-size-fits-all VA—rather than a trained expert with med spa experience.

  • You aren’t ready to invest in streamlined, high-quality support that helps you grow without burnout.

Instant Access To

A Fractional CMO + Trained ImplementationTeam

Your Implementation team will be matched to your business and ready to take over your day-to-day marketing tasks—no onboarding headaches required.

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Instant Access To

A Plug-and-Play Marketing System

We integrate with your existing ads, funnels, emails, and tools—so there’s no disruption, just smoother execution.

  • High-converting lead magnets

  • Custom landing pages

  • Automated funnels & opt-ins

  • CRM tagging + email list segmentation

  • Automated SMS campaigns

Instant Access To

Hands-Off Management

We oversee everything, so you don’t have to babysit another freelancer or chase deliverables.

  • Welcome sequences, promo emails, and newsletters

  • Email design + copywriting

  • Personalized follow-up sequences

  • Ad campaigns, funnels and follow up systems

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Instant Access To

Daily Marketing Execution

From social media scheduling to email campaigns and backend updates—we handle the grind so you can focus on growth.

  • Consult call setup & booking workflows

  • Post-consult follow-up automations

  • Testimonials & client win campaigns

  • Retention strategies and referral systems

  • Transparent Communication & Reporting

HEAR WHAT CLIENTS HAVE TO SAY:

“Hiring Capstone was hands down the best decision we’ve made for our marketing. We had an in-house team before, but nothing compares to the consistency, strategy, and personalized attention we get from our customized implementation team. And the best part? Cassie manages the team so we don’t have to—everything just runs.” — Samantha R.,

“As a small business, we couldn’t afford a full-service agency, and hiring a marketing employee just didn’t make sense. Capstone gave us the perfect middle ground: high-level support, 1:1 service, and zero overwhelm. Cassie personally oversees our implentation team, so I never have to worry about managing tasks or timelines—they’re just done.”
— Lauren T.

“We were drowning in half-done marketing tasks—until Capstone stepped in. Their implementation team handled everything from social scheduling to email automation. What really sets them apart is Cassie’s leadership. She manages everything behind the scenes, so I can focus on clients while the marketing finally gets done right.”
— Lena M.,

“I’ve worked with agencies before, but none have felt as personalized or invested as Capstone. From day one, Cassie made sure the implementation team understood my brand and business goals. The best part? I never have to manage the team—Cassie does it all. It’s like having a full marketing department, without the overhead.”
— Danielle S.,

🔒BOOK YOUR CALL NOW🔒

About Cassie & Capstone

Cassie B. Jackson is the founder of Capstone Marketing LLC and the visionary behind Capstone Digital Growth — a boutique marketing partner for small business owners ready for real results.

Her journey began in the wellness industry, where she spent 16+ years building boutique businesses and saw how bloated agencies monopolized growth — charging high fees, limiting creativity, and treating owners like just another number. That frustration sparked Capstone: a partner built to empower business owners with clarity, freedom, and ROI-driven systems.

With 20+ years in marketing and business development, Cassie has helped entrepreneurs across industries — from music and yoga to supplements and wellness — strengthen foundations, grow visibility, and scale sustainably.

Since 2023, her team at Capstone has delivered done-for-you execution: launching email campaigns, managing ads, streamlining funnels, and boosting engagement.

Through Capstone, Cassie now brings this same support to wellness & med spa owners — helping them generate 20+ booked appointments every month while positioning their practices as wellness destinations of the future. Her mission is simple: give business owners the clarity, confidence, and systems they need to thrive — without the overwhelm.

Q&A

WHAT IS YOUR OFFER?

We offer done-for-you marketing powered by an implementation team—handling your social media, email, managing ad campaigns, funnels, and more. Our support keeps your brand visible and consistent. Cassie personally manages the team as a fractional COO, so you get expert help without the stress of hiring or managing staff. This is personalized marketing, minus the agency price tag.

WHY CHOOSE CAPSTONE?

Capstone offers 1:1 personalized support without agency pricing. We manage your marketing with a customized implementation team—so you’re never just a number.Led by Cassie who personally matches you with a skilled implementation team to meet your specific needs. We manage your backend marketing—so you can stay client-focused, knowing your marketing is handled.

HOW DOES IT WORK?

We start with a strategy call to assess your needs, then match you with a trained implementation team skilled in exactly what your business requires. From there, they handle the day-to-day marketing—while Cassie oversees everything to ensure quality and results. It’s seamless support without the heavy lift on your end.

WHAT DOES YOUR OFFER SOLVE?

Unlike traditional firms, Capstone doesn’t treat you like just another number. Cassie personally oversees your dedicated implementation team, ensuring your social media, email marketing, and online stores are handled with care, strategy, and consistency. And while we’re not your in-house employee, we work like one—minus the overhead. Ready to elevate your brand, boost retention, or offload the tasks slowing you down? We bring the support you need to grow with confidence.

Ready to scale smarter—without overpriced agency fees?

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